£20000 - £30000 per annum
4 months ago
Conversion Marketing Executive - Media Owner / Publisher - £20,000 - £30,000
I am working with a worldwide known publisher who are looking for a CRO Executive to join their team. You will manage the planning and delivery of the CRO road map to drive market-leading performance and lifetime value, as well as innovations to optimise the customer journey across all acquisition touch points.
- Manage the delivery related to conversion optimisation to improve the online acquisition journeys.
- Achieve KPI of the volume of new customers and cost per acquisition, as well as a focus on increasing customer value and optimising ROI.
- Work closely with the product leads and CRO agency to set up A/B and multivariate tests using Optimizely
- Experience of using a CMS system, Wordpress desirable
- Experience using Analytics software such as Google Analytics or Site Catalyst to interrupt data
- Understanding of testing software such as Optimizely or Google Optimize
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