City of London, London
£40000 - £45000 per annum
4 months ago
Sphere Digital are excited to be partnered with leading UK Media Owner, publishing over 20 brands such as ELLE, Cosmopolitan, Mens Health & Good Housekeeping. Their brands reach over half of the population each month and their trusted content enables consumers to get more out of life!
As a CRM Analyst you will be responsible for analysing all sources of customer and marketing data and will provide a critical role to the business' customer growth by effectively helping decision-making & identifying opportunities.
You will have a passion for customer data and able to demonstrate business centric approach to all decision making, enjoy working in a fast paced and ever-changing environment.
- Work hand in hand with the CRM Manager & marketing team to identify trends and opportunities in the data
- Create, develop and deliver insights to Marketing managers to seek opportunities for customer growth
- Work with internal stakeholders to determine success metrics and benchmarks through analysis
- Report on and identify opportunities on key accounts across teams
- Develop dashboards (daily, weekly, and monthly), both automated and manual across multiple data sets to measure and track performance against KPIs
- Support and automate forecasting of key revenue drivers and metrics
- Bachelor's degree preferred in Mathematics, Computer Science, Business, Engineering or a related field
- Proficient knowledge of SQL, Tableau & Excel are essential.
- Knowledge of Google Analytics, CRM (Salesforce)
- Strong background in quantitative & qualitative thinking in an analytical role
- Strong analytical skills and confidence in utilizing data in Excel and other tools e.g. Tableau, Business Objectives, QlikView, MicroStrategy, Power BI
- Experience manipulating large data sets and interpreting data trends
- Excellent communication and presentation skills in English
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Senior Data Consultant
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