2 months ago
Digital Marketing Manager - B2B – Boston – Excellent package
A leading analytics platform that forecasts trends and provides insights to some of the US’s digital ecommerce businesses, require a Digital Marketing Manager, to drive profitable growth through all digital channels. This is a strategic role, driving demand generation for the US market.
- Create strategy and work closely with the performance marketing team to deliver digital marketing campaigns across all digital channels, to drive demand generation
- Leading Demand Gen planning and kick-off sessions with relative internal/external contributors to and stakeholders across the business briefs including but not limited to product marketing, content, design, Marketing Performance & Automation, data & agencies to inform briefs
- Work with the Data, Performance and Automation teams, to ensure campaigns are aligned and delivering excellent customer experience
- Being forensic on lead quality (using quality indicators such as channel, keyword, ad copy, landing page, content, ad size,) to inform optimisation plan
- Provide regular reporting on campaign performance to stakeholders within the business
- Planning in creative and content needs to internal and external partners
- Leading all planning meetings, status meetings, and Work in Progress meetings
- 5 years experience in digital marketing, ideally in a B2B environment
- Strong knowledge of digital marketing, with a good understanding on how to integrate the different channels : (SEO, PPC, Programmatic display, Marketing Automation, Affiliate)
- Experience in Demand Generation, delivery high quality leads for Enterprise sales teams
- Data driven and analytical mindset and the ability to influence cross functional teams
- Excellent stakeholder management experience, used to working with department heads and working with internal and external partners
You can apply for this role now by sending us your CV or by calling us now!
(+44) 203 728 2971 | (+44) 7903 726 932
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. You can see more of my current vacancies by looking at my profile here
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally.
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