about 1 year ago
Our client is one of the leading and fastest growing consumer technology brands, based in Berlin. They operate in multiple countries around the world. This position will oversee the strategy for Consumer PR for each of their regions.
- Lead the strategy for our consumer PR team (Consumer PR, Influencer marketing, Social Media Engagement, Podcasts).
- Build, lead and develop a team of highly motivated and engaged Consumer PR and marketing professionals
- Consult and support regional Marketing teams on overall consumer strategy, execution, planning, measurement to ensure we maximise earned media presence and build strongest brand reputation across all regions.
- Develop a global measurement strategy for the overseen channels to track media impact and support with budget allocation decisions.
- Define the global technology stack for PR management and measurement (Media intelligence, Influencer research and measurement, social media planning and listening, etc)
- Share knowledge, best practices, campaign concepts to local teams and support them in successfully implementing them.
- Advise local PR managers on content, media outreach, events and help them grow their portfolio of journalists
- Work closely with the Global Communications team to align corporate and consumer communication strategies, creating synergies, cross-departmental collaboration and best practices.
- 8+ years in Consumer PR and lifestyle communication
- You have been managing a team for the past 3+ years
- You have successfully completed your studies in the field of marketing, communication or journalism
- You have superb networking and negotiation skills
- You are passionate and curious about all aspects of PR communications and know how to tell a compelling story
- A data driven mentality, know how to use data at your advantage to validate a hypothesis and have successfully developed and implemented measurement strategies to evaluate channel impact
- Ideally you will have worked with Consumer tech brands, either agency or client side
You can apply for this role now by sending us your CV or by calling us now!
(+44) 203 728 2971 | (+44) 7903 726 932
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