City of London, London
£70000 - £100000 per annum
4 months ago
Head of Digital Marketing - Luxury Retail - £70,000 - £100,000 - London
I am currently recruiting for a Head of Digital Marketing to join a huge name in luxury retail. You will be responsible for driving qualified traffic to the website. This role has several levers to meet this objective, including a small team of digital marketers, multiple third-party specialist agencies, as well as fellow stakeholders in the business, such as CRM and store/ ABL marketing teams. This is an great time to join the company who is going through exciting growth plans, especially internationally.
- Alongside volume of traffic, this role is also responsible for the performance of the acquired traffic, with emphasis on conversion and budget optimisation.
- The company has an ambition to drive visitors and revenue through both new and repeat customers, so it is critical that this role has a clear strategy on the contribution of each channel to this end, working with their CRM team to support the long-term health of their customers base.
- Own and manage the existing marketing budget to deliver traffic and revenue goals for 2019.
- Accountable for the volume and performance of traffic to the website, and to reallocate focus, effort and funds to performing channels to ensure commercial objectives are met.
- The key channels include SEO, PPC. affiliates, Re targeting, recommendation, direct, paid social and display.
- Report on the performance of all activity in driving traffic, on a timely basis, to continuously improve the performance of spend.
- Own and manage relationships with existing third-party agencies, including performance and spend.
- Work with buyers, merchandisers and trade team, to ensure new launches are supported with timely marketing.
- Work with CRM and brand social team to ensure messaging is re-enforcing across channels.
- Team player and leader. Accountable, responsible and respectful.
- Curious and inquisitive.
- Analytical and data oriented
- Prior experience in managing agencies
- Prior experience in using systems such as Google Analytics, Google Adwords, Google Keyword planner etc.
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