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Head of Google Analytics / Media Buying

Head of Google Analytics / Media Buying

  • Location

    City of London

  • Sector:

    Marketing, Paid Search

  • Job type:

    Permanent

  • Salary:

    negotiable

  • Contact:

    Stephanie Levinson

  • Contact email:

    stephanie@spherelondon.co.uk

  • Job ref:

    GA1_1599128738

  • Published:

    23 days ago

  • Expiry date:

    2020-09-22

  • Consultant:

    #

  • My client was founded in 2018 and since then has worked relentlessly and invested heavily building its real-time, online age & identity validation platform that allows age-restricted businesses or site owners to perform age verification checks on their customers.
  • Their aim is to create a fully digital wallet, with a whole suite of functionality that enables identification, access through an ID profile, and one-click payments. They are creating the world's largest userbase, built by industry, for industry.

 

The Role

  • To run, manage, optimise all of our media buys on google ads and identify other opportunities for buying B2B ad campaigns in line with the budget assigned
  • Be the company's "go-to" person when it comes to google analytics and firebase analytics (for monitoring app conversion and interaction within the apps)
  • Work alongside our 3rd party marketing consultant, the S&M Director and the CEO for the planning, executing and reporting on the upcoming B2C marketing activity that we have planned.
  • Tactical email marketing to drive more downloads and installs of our app following those user's experiencing one of our B2B products
  • An understanding of SEO would be advantageous too, to enable us to rank highly for bespoke keywords that will help us attract the target audience

You

The candidate would require demonstrable experience in building effective sales funnels that generate leads and drive conversions utilising the following tools and strategies:

  • Direct response (B2C) and/or B2B media buying
  • Google analytics and tracking, interpreting and reporting on relevant data to drive actionable insight across all acquisition channels
  • Google ads / Facebook Ads (both ideally as I see FB Ads as being somewhere we deploy a part of our spend. And partner site ads including YouTube.
  • App Store Ads and analytics (Firebase) optimisation and analytics to better understand app downloads on iOS and Google Play
  • Deep understanding of consumer purchasing journeys to work with design to better optimise conversion rates and identify any gaps in the journey that cause abandonment
  • Sendgrid or similar email marketing platform/tools utilising APIs to remarket to leads

 

Apply Now

You can apply for this role now by sending us your CV or by calling us now! Don’t forget to register as a candidate too.

Stephanie Levinson
Senior Consultant - Performance

0203 728 2977 | 07701 305 156  

stephanie@spherelondon.co.uk

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. You can see more of my current vacancies by looking at our website.