City of London, London
8 months ago
I am looking for a marketing expert with a proven track record in designing and executive marketing plans that drive app downloads and usage. You will be joining a huge media owner, working across all the brands with a main focus on their heavily invested app.
- Plan and execute an always-on performance marketing campaign. When somebody searches for an audio app in the App Store, Google Play or on their mobile, you will ensure they see this ad/app.
- Plan and execute a marketing campaign to drive downloads and increase usage.
- Alongside the Director of Brand, you will be required to put together a business case for additional investment in the app.
- Develop a brand proposition and campaign that establishes the app as a brand of it's own.
- Using data to develop a strategy and excellent creative judgement.
- Minimum 5 years experience managing and developing brands.
- Experience in performance marketing is essential, specifically driving app downloads and usage.
- Managing budgets, including allocation planning.
- A strong leader with excellent interpersonal and influencing skills.
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