Media Social Activation Associate Director - BT

Media Social Activation Associate Director - BT

  • Location

    City of London, London

  • Sector:

    Marketing, Paid Social

  • Job type:


  • Salary:


  • Contact:

    Nusrat Khan

  • Contact email:

  • Job ref:


  • Published:

    6 months ago

  • Expiry date:


  • Startdate:


  • Consultant:


About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose
mission is to make advertising more valuable to the world. Clients include Google, Flipkart,
NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people
strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via
20 offices in APAC, EMEA and North America.

Essence can offer you remote working, and flexible working hours in line with our flex working policy alongside a whole host of other benefits.

About the role
The Media Activation Associate Director is responsible for the coordination and delivery of
their account(s) across paid social campaigns and operates as the main campaign point of
contact for our clients. They will make use of platform knowledge and account
management practices to ensure effective management of projects to brief, schedule and
budget. They will also work closely with their account lead (and the team's Head of Social),
to deliver world class paid social campaigns which exceed our client's expectations.

This role covers and oversees a team of 6 including managers, SAEs & AEs across EE/BT mobile & Enterprise.

Some of the things we'd like you to do
 Responsible for effective running of designated account campaigns and weaving
these into the overall cross-channel campaign strategy
 Ultimate accountability for adherence to controls and best practices across all
channels in the immediate account team (with particular focus in paid social), and
help to manage regional development of social best practice
 Escalating any potential conflicts between best practice and what is best for their
 Be the primary contact point of contact between the Media Activation team and
regular stakeholders both internal & external for their account(s)

 Develop strong relationships with your client, and key suppliers, leading team
communications with these stakeholders. Be able to communicate with clients on
subjects outside your remit, and provide them with useful insight, working
 Share and maintain in-depth knowledge of all social platforms and bid management
platforms, operating as in-agency expert in your field of specialism, whilst showing a
good understanding of the overall media landscape
 Oversee development of your clients' testing plans to organise both tactical, and
mid- term campaign actions and goals
 Gain a more strategic understanding of the client's business and KPIs, and keep up to
date with latest Industry news and be proactive in spotting trends, product releases,
and other opportunities which could enhance our activity
 Contribute to the wider regional paid social strategy & goals, provide strategic insight
to individual campaign wrap-ups

 Strong written and verbal communication skills across all platforms
 Expert organisational skills, great attention to detail
 Concrete knowledge of all areas of digital marketing and media
 Ability to implement and adhere to and meet deadlines and project manage multiple
 Excellent client relationship and management skills
 Proven problem-solving skills and ability to think outside of the box for creative
 Ability to lead and motivate team members in a positive light
 Detail oriented and responsive, deadline-driven with strong quantitative reasoning
 Delivers results against priorities proactively with little or no senior input

A bit about yourself
 Experience may be substituted for the education
 Proven experience at Account Manager level in a Digital Media or Advertising role
 Proven Project Management, Leadership and Management Experience
 Extensive Experience with planning and running large-scale paid social accounts on
Facebook, Twitter, LinkedIn, Pinterest, Snapchat.
 Excellent knowledge of media planning fundamentals e.g. reach, frequency,
channels, formats, etc.
 Regularly contributes to social best practices and campaign processes
 Experience with Google Analytics desirable
 Some experience with paid search, programmatic display & reservation-based
buying desirable
 Experience with running campaigns across multiple countries / languages

Apply Now

  • Nusrat Khan Juty 0203 869 2038
  • Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. You can see more of my current vacancies by looking at my profile.


Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative ​talent globally.