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Paid Search Account Manager

Paid Search Account Manager

  • Location

    London

  • Sector:

    Performance Marketing

  • Job type:

    Permanent

  • Salary:

    £35000 - £40000 per annum

  • Contact:

    Ellie Palmer

  • Contact email:

    ellie@spherelondon.co.uk

  • Job ref:

    EP/A/PPC_1562757342

  • Published:

    2 months ago

  • Expiry date:

    2019-09-08

  • Startdate:

    ASAP

  • Consultant:

    #

Job Title: Paid Search Account Manager

Location: West End, London

Salary: 35 - 40K

 

The Company
Our client is an award winning, successful digital media planning, buying and analytics agency based in Soho, London. A Sunday Times Tech Track top 50 company, they have grown year-on-year and are proud to work with highly reputable clients. They are now a 65 strong agency made up of six core teams: Client Services, Digital Media, PPC, Content & Organic Search, Ad Operations & Tech and Data & Analytics. They operate as 100% independent within the wider Group structure, but also benefit from new business and shared clients from across the Group.

The Job

 

 

 

Account Planning

  • Put together plans to organise mid- term campaign actions and goals
  • Develop a thorough understanding of the client's brand, marketing and business objectives and where search fits within this
  • Input in to client planning, including ensuring roadmaps and plans are kept up to date and tasks are delivered
  • Forecast of campaigns and support for new account initiatives

 

Campaign Activation

  • Agree and deliver the performance, return on investment and other KPIs as per client briefs
  • Develop campaign strategies that achieve client outcomes
  • Quality control of the output of direct reports, including reviewing work before it's delivered to clients

 

Campaign Optimisation

  • Manage bidding strategies across accounts and ensure activity spend within budget
  • Deliver in depth analysis to understand performance beyond top line metrics and driving innovation, ideas and strategic guidance across the team
  • Execute and track tests with methodical accuracy
  • Provide key insights on regular reports, identify new opportunities for the activity

 

Collaboration

  • Integrate activity and have awareness of activity across search (including SEO & content), media and analytics
  • Work alongside Client Directors and other teams to achieve key business objectives, offering insight and direction around the Paid Search activity
  • Identify opportunities for business development amongst existing clients, and both up-sell and cross-sell opportunities

 

Relationship Management

  • Understand clients' business and the KPIs as well as build partnerships with internal and external parties
  • Production of monthly meeting presentations, including key insights in to performance

 

People Management

  • Inspire people to contribute and deliver work they take pride in. Leading by example.
  • Management of the Basecamp account for assigned clients and any team members

 

Thought Leadership

  • Implement Paid Search best practices and contribute to team knowledge sharing
  • Contribute to team growth and knowledge base, providing coaching and overseeing one or more junior team members
  • Training of department processes and use of platforms for direct reports and the wider team

 

The ideal candidate

Experience

  • Experience in the development, management, and coordination of Paid Search (incl Google Shopping) strategies and satisfy the business requirements of client stakeholders at multiple levels
  • 2-4 years in relevant roles

 

Technical

  • An extremely high technical knowledge of PPC and associated technology/suppliers
  • Familiarity with Google Shopping and feed management platforms is advantageous
  • Familiarity with Google Merchant Centre, linking a shopping feed to Google AdWords and/or working with a shopping feed and analysing gaps and opportunities with regards to Google Shopping campaigns is advantageous
  • Demonstrable track record of building profitable Paid Search campaigns
  • Experience working to set CPA, revenue and ROI targets

 

Managing & Leading people

  • Influences peers to achieve right delivery for client /business Maintains an effective network of contacts
  • One to one supervision and coaching where required
  • Identifies issues and communicates team issues with Client Director and/ or the Head of PPC
  • Influences peers to achieve right delivery for client /business Maintains an effective network of contacts

 

You will have

  • Experience in an agency environment
  • Experience in the development, management and coordination of Biddable strategies and satisfy the business requirements of client stakeholders at multiple levels
  • High technical knowledge of Paid Search and associated technology / suppliers
  • Will be proactive, solution focused and ambitious - willing to go the extra mile for your clients.
  • Naturally organised and can prioritise and plan and evaluate schedules where necessary
  • Highly competent with Microsoft Excel
  • Experience across the Google stack - DoubleClick for Search, Google Analytics as well as Bing Ads, Search Squared, Basecamp, The Search Monitor (and other similar platforms)

 

Apply Now

You can apply for this role now by sending us your CV or by calling us now!

Ellie Palmer

Consultant

0203 869 2030 //

We recruit for a variety of opportunities in digital so feel free to get in touch with us to find out how we can help you. You can learn more about me by looking me up on LinkedIn.

 

Sphere Digital Recruitment is acting as an Employment Agency in relation to this vacancy.