about 1 month ago
Programmatic Account Manager - Global Media Agency
- A global data and measurement-driven media agency whose mission is to make advertising more valuable to the world.
- The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.
- The team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly.
- The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
- Build effective media plans to organize campaign actions and goals
- Deliver in depth analysis post campaign to understand performance beyond top line metrics
- Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
- Collaborate with other departments to get the most out of campaigns
- Have a deep knowledge of the industry and always consider how this can be bought to the day to day
- Agree with the clients on targets and how to achieve them. Provide spend forecasts and monitor campaigns
- Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director
- Have an in-depth knowledge of display, and working knowledge of other biddable platforms
- Develop experience in all search and biddable media practices - this includes being able to run display activity on the GDN, and activity across other biddable display and ecommerce channels like Amazon and Criteo.
- At least 2.5 years agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazon's Programmatic platform is necessary
- Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- Full Amazon accreditation
- High attention to detail with an understanding of optimization levers across biddable platforms
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally.
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