City of London, London
about 1 year ago
Senior Copywriter - Online Trading / FX - Salary confidential
I am currently looking for a Senior Copywriter to join a market leader in online trading, forex and spread betting. This is an exciting time to join an online trading business as people are excited about crypto, stocks moving and spread betting. This company do everything in house and they operate like an internal digital agency. They have a cool, techy, dress down culture and are now looking to grow their global reach.
- You will work within the Content Management team to ensure that all brand content across website, social media, email, digital media and any other marketing channels is consistent, compliant and meeting the objectives of the brand.
- You will be expected to deliver high quality digital content, video content, email content and offline content across all regions.
- Work with key stakeholders, help to develop a content strategy.
- Define and maintain content based on defined user journeys
- Measure content performance and optimise within each customer journey.
- Demonstrate deep understanding of the business and client needs.
- Ensure each brand proposition is implemented across the website, product and platforms.
- Develop, maintain and communicate the content road map.
- Develop KPI driven content testing.
- Experience in either financial, trading spread-betting or online gambling sectors.
- Solid commerce or direct marketing related customer copy creation experience
- Excellent web and marketing communications copywriter.
- Attention to detail
- Results driven / commercially orientated.
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