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Senior CRM Manager – Client-Side Retail Brand

  • Location

    London

  • Sector:

    Marketing, CRM / Email

  • Job type:

    Permanent

  • Salary:

    £55,000

  • Contact:

    Dave Case

  • Contact email:

    Davec@spherelondon.co.uk

  • Published:

    4 months ago

  • Expiry date:

    2019-12-17

Are you an ambitious CRM Manager with expertise in leading global strategy?

The Company

These guys are creative, innovative retail outfit with huge expansion plans, a fun, diverse workforce and one of the most impressive office spaces in London.  

The role

Reporting to the Innovation Squad Lead, this is a fantastic opportunity for someone who wants to achieve great results and drive CRM strategy. You will be able to make a big impact from day one, delivering world class multichannel CRM programs whilst also being a key member of squad at the forefront of the transformation from waterfall to agile ways of working.

 

Responsibilities

  • Develop a multi-touchpoint, multi-channel communications strategy across emails, SMS and push notifications
  • Own campaigns from end to end: Manage targeting and segmentation, messaging, content and design, planning, localization, translation, build, execution and reporting
  • Work with analytics to deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the CRM strategy.
  • Better understand where the biggest opportunities to drive and improve KPI’s
  • Deliver a test and learn strategy to optimise the comms effectiveness; feeding all insights gained from the results analysis back in to create a continuous process of testing and refinement
  • Write up proposals, testing roadmaps and campaign reviews
  • Deliver consistent channel growth and performance improvements against key metrics across a range of campaigns and across 13 regions
  • Drive ongoing operational efficiencies through process optimization, automation, and repeatable business rules.

 

Apply now

 

Dave Case

Please don’t hesitate to apply if you are interested and would like further details.

davec@spherelondon.co.uk - 02037642966

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