£30000 - £35000 per annum
9 months ago
My client is a search Intelligence company based in Holborn.
- End to end management of campaigns
- Grow accounts by proving performance that is above client benchmarks and superior to other advertising channels
- Manage the entire performance, margin and delivery of programmatic campaigns across multiple major DSPs (AppNexus/DV360)
- Utilise search audiences and search insights to ensure campaign performance, delivery and profit
- Report performance to internal teams daily, weekly and in group/pod meetings
- Analyse campaign activity via internal dashboards to get campaign insights and actionable data
- Work in a consultative approach to support internal teams across the division, including Sales, Client strategy, Product, Media buying, Technical operations and Senior Management
- At least 1 years experience in a similar Programmatic Trading Role.
- Proven experience in programmatic campaign management and optimisation across multiple KPIs (CTR, CPA, CPC, ROI, Viewability etc.)
- Strong understanding of and working knowledge of major DSPs: e.g. Appnexus, DV360 (DBM), Mediamath, The Tradedesk
- Ability to work in a fast growing and fast pace environment whilst managing multiple campaigns
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