Change is inevitable but what’s happening now, during a pandemic, is we're seeing that change accelerated.
We're delighted to announce our new video and podcast series, Life in Digital, where we will be speaking to leaders in the digital sector about their experiences, and how their businesses are navigating life in digital.
We're available on all major podcast platforms, find yours here.
Episode Six: Employee Well-being & Gratitude
This week on Life in Digital, we're joined by Lisa Targett, UK General Manager at Tribe.
We focused in on the rise of influencer marketing and the need for purpose to be built into brand and creator campaigns.
Lisa also shared the ways in which the team at Tribe has been able to stay connected, albeit across multiple time zones and whilst still working remotely.
We spoke about the importance of wellbeing and gratitude, even in the face of a pandemic.
Lisa Targett: https://www.linkedin.com/in/lisatargett/
Marketers in Pyjamas: https://www.tribegroup.co/marketers-in-pyjamas
Listen to the Full Podcast:
Episode Five: Gen-Z, Brutally Honest
Today on Life in Digital I’m speaking to the experts in Gen-Z on why brands should take notice of this audience that hold 4.4 trillion in spending power.
Together we dived into the world of Gen Z, tackling everything from activism, the erasure of physical borders to the impact that Covid is having on employment for this generation.
Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future.
Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 - a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN).
Cat Agostinho (Twitter: https://twitter.com/Cat_A), (Linkedin: https://www.linkedin.com/in/cat-agostinho-227a053/)
Techround100 finalists: https://techround.co.uk/?s=imagen
Conscious Advertising Network (CAN): https://www.consciousadnetwork.com/
Free Resources for upskilling in the digital sector: https://www.spheredigitalrecruitment.com/blog/2020/05/free-resources-to-up-skill-during-furlough
Black Lives Matter: https://www.blacklivesmatter.uk/
Listen to the full podcast:
Episode Four: Black Lives Matter
This week we're joined by the brilliant Darren Thompson, Kiln Associate and Entrepreneur. Join us for an in-depth conversation about the Black Lives Matter movement, why we should avoid using the term BAME, how change comes from within, and what life in digital is like for the Black community.
Darren Thompson https://www.linkedin.com/company/2744200/admin/
Kiln Radio Episode 'Black Lives Matter' with Ben Williams and Chris Lambert https://kiln-radio.simplecast.com/
Chris Lambert's 'A Letter To My White Friends' https://www.esquire.com/uk/culture/a32743745/a-letter-to-my-white-friends-george-floyd/
The Unmistakeables https://www.theunmistakables.com/
Stamped from the Beginning by Ibram X. Kendi
Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge
How to be an antiracist by Ibram X. Kendi
Clean Getaway by Nic Stone
The Faraway Truth by Janae Marks
Episode Three: Building Culture Remotely
Wellness Budgets, Acupuncture... Julia Hitchman, Head of Brand and Agency Partnerships at Good Loop shares how their team is adapting to the new normal working from home.
Listen to the full interview:
Episode Two: Greenwashing and B-Corps
"There's a lot more information out there than there was before..." Julia Hitchman (Head of Brand and Agency Partnerships) and Good-Loop, a leading ethical ad platform, on transparency in business and the rise of B-Corps.
Episode One: Purpose in Advertising
In our first episode of Life in Digital, we're honoured to be joined by Julia Hitchman, Head of Brand and Agency Partnerships at Good-Loop, a leading ethical ad platform.
We delved into purpose-led advertising and addressing why trust is at an all-time low for consumers.
Show Notes for Purpose in Advertising with Good Loop:
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