Change is inevitable but what’s happening now, during a pandemic, is we're seeing that change accelerated.
We're delighted to announce our new video and podcast series, Life in Digital, where we will be speaking to leaders in the digital sector about their experiences, and how their businesses are navigating life in digital.
We're available on all major podcast platforms, find yours here.
A huge thank you to everyone who was involved in our first season of Life in Digital.
Episode Eight: Diversity isn't a Tick Box
“A time to rebuild businesses” is the theme of our final episode of Season 1's Life in Digital podcast and is a quote from our guest, Simone Harvey, Director of The Unmistakables.
The Unmistakables are a diversity and culture agency and Simone was the perfect guest to round off what’s been an incredible couple of months speaking to leaders and shapers of the digital sector.
We started this podcast in response to the accelerated changes happening in the digital sector in light of the pandemic and the snowball effect that the Black lives matter movement has had on how we think and talk about diversity in businesses.
I hope you will join us in listening to our final episode where we discuss the importance of diversity and building an inclusive team, and how data is vital in holding us accountable to the promises made in 2020.
Simone has over 10 years comms experience. She’s worked on campaigns for some of the world’s biggest brands and organisations, including The Coca-Cola Company, Diageo and Pladis and has held positions at leading agencies including Hill & Knowlton and Teneo, as well as boutique specialists. Simone’s experience spans corporate, B2B and consumer comms, people development, and culture change.
Alongside a career in comms, she’s also a visual artist and member of two arts collectives (for women of colour and artists of African descent). She has hosted and participated in solo and group shows across London and has experience facilitating panels, focus groups and workshops.
Simone joined The Unmistakables with a desire to integrate her mix of passions, experience and identity – to embrace and celebrate difference and expand the ‘norm’ within the marcomms industry, organisations and society as a whole. Bringing her whole self to work, creatively, culturally and personally, she delivers a wealth of lived and professional experience to The Unmistakables.
The Unmistakables helps their clients reach new audiences and deliver commercial returns by creating culturally nuanced programmes and campaigns that deliver both within and way beyond the mainstream.
Every organisation needs diversity of thought to problem-solve and grow, which is why we present a deliberately different and trusted team of consultants who reflect modern society.
Proud and confident outsiders, we connect the right lived and cultural experience to every challenge and we reflect and connect with culture (and cultures), reaching, attracting, involving and retaining audiences through 360 campaigns.
In making diversity everyone’s business, we are called in as consultants to CEOs, CMOs, heads of marketing and communications chiefs to help solve a number of different challenges. We use a combination of insights, planning, strategy and creativity to deliver growth from diversity. We’re not here to tick any boxes; it’s all about results. Our approach is designed to deliver what we call a difference dividend - commercial, conversational or cultural returns that drive the bottom line and make business better.
Simone Harvey: https://www.linkedin.com/in/simone-harvey-53641534/
The Unmistakables: https://www.theunmistakables.com/
Asad Dhunna: https://www.linkedin.com/in/asaddhunna
Benjamin Brooks-Dutton: https://www.linkedin.com/in/benbrooksdutton/
Being Black in business in the midst of BLM (blog post from Simone Harvey): https://www.theunmistakables.com/blog/2020/6/23/being-black-in-business-in-the-midst-of-blm
Sheldon Mills: https://www.linkedin.com/in/sheldon-mills-3664562/
The Speakeasier with Sheldon Mills: Where are all the Black leaders? (podcast episode): https://www.theunmistakables.com/blog/2020/7/22/the-speakeasier-with-sheldon-mills-where-are-all-the-black-leaders
Subscribe to the Speakeasier: https://open.spotify.com/show/6IRYkx2Eb7mj4d00AVtNQ1?si=FybW4egPSXGAHGQrn0OTvw
Listen to the full podcast:
Episode Seven: From Start-up to Scale-up
Advertising is a $5 billion industry and the average attention span is 5 seconds… so how do you compete?
This week we're joined by Ben Williams, founder and managing director or Kiln. Kiln is a growth agency, working with founders in the media-tech space with a focus on strategy, business development and product.
In 2019, Kiln supported the founders they work with to raise over 2.5 million dollars in funding.
In this episode, we dived into how successful companies get started, innovation and hyper-growth in the media tech space.
Ben has over 20-years’ product and business development experience across the media, entertainment and technology industries. He is passionate about driving innovation, and has held senior positions at Apple, InMobi and Channel 4.
Ben Williams: https://www.linkedin.com/in/benjwilliams/
Audio mob: https://audiomob.io/
Christian Facey: https://www.linkedin.com/in/christian-facey/
Wilfrid Obeng: https://www.linkedin.com/in/wilfridobeng/
Giants technology: https://www.giantstechnology.com/
Matter innovation: https://matterinnovation.com/
Growth lab: https://www.growth-lab.co/
The Captain Class
Advisors of Kiln:
Cat Agostino: https://www.linkedin.com/in/cat-agostinho-227a053/
Andy Chilcott: https://www.linkedin.com/in/andychilcott/
Simon Huntley: https://www.linkedin.com/in/simonhuntley/
Darren Thompson: https://www.linkedin.com/in/darren-thompson-b6052318/
Jay Richards: https://www.linkedin.com/in/jaykrichards/
Listen to the full podcast:
Episode Six: Employee Well-being & Gratitude
This week on Life in Digital, we're joined by Lisa Targett, UK General Manager at Tribe.
We focused in on the rise of influencer marketing and the need for purpose to be built into brand and creator campaigns.
Lisa also shared the ways in which the team at Tribe has been able to stay connected, albeit across multiple time zones and whilst still working remotely.
We spoke about the importance of wellbeing and gratitude, even in the face of a pandemic.
Lisa Targett: https://www.linkedin.com/in/lisatargett/
Marketers in Pyjamas: https://www.tribegroup.co/marketers-in-pyjamas
Listen to the Full Podcast:
Episode Five: Gen-Z, Brutally Honest
Today on Life in Digital I’m speaking to the experts in Gen-Z on why brands should take notice of this audience that hold 4.4 trillion in spending power.
Together we dived into the world of Gen Z, tackling everything from activism, the erasure of physical borders to the impact that Covid is having on employment for this generation.
Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future.
Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 - a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN).
Cat Agostinho (Twitter: https://twitter.com/Cat_A), (Linkedin: https://www.linkedin.com/in/cat-agostinho-227a053/)
Techround100 finalists: https://techround.co.uk/?s=imagen
Conscious Advertising Network (CAN): https://www.consciousadnetwork.com/
Free Resources for upskilling in the digital sector: https://www.spheredigitalrecruitment.com/blog/2020/05/free-resources-to-up-skill-during-furlough
Black Lives Matter: https://www.blacklivesmatter.uk/
Listen to the full podcast:
Episode Four: Black Lives Matter
This week we're joined by the brilliant Darren Thompson, Kiln Associate and Entrepreneur. Join us for an in-depth conversation about the Black Lives Matter movement, why we should avoid using the term BAME, how change comes from within, and what life in digital is like for the Black community.
Darren Thompson https://www.linkedin.com/company/2744200/admin/
Kiln Radio Episode 'Black Lives Matter' with Ben Williams and Chris Lambert https://kiln-radio.simplecast.com/
Chris Lambert's 'A Letter To My White Friends' https://www.esquire.com/uk/culture/a32743745/a-letter-to-my-white-friends-george-floyd/
The Unmistakeables https://www.theunmistakables.com/
Stamped from the Beginning by Ibram X. Kendi
Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge
How to be an antiracist by Ibram X. Kendi
Clean Getaway by Nic Stone
The Faraway Truth by Janae Marks
Episode Three: Building Culture Remotely
Wellness Budgets, Acupuncture... Julia Hitchman, Head of Brand and Agency Partnerships at Good Loop shares how their team is adapting to the new normal working from home.
Listen to the full interview:
Episode Two: Greenwashing and B-Corps
"There's a lot more information out there than there was before..." Julia Hitchman (Head of Brand and Agency Partnerships) and Good-Loop, a leading ethical ad platform, on transparency in business and the rise of B-Corps.
Episode One: Purpose in Advertising
In our first episode of Life in Digital, we're honoured to be joined by Julia Hitchman, Head of Brand and Agency Partnerships at Good-Loop, a leading ethical ad platform.
We delved into purpose-led advertising and addressing why trust is at an all-time low for consumers.
Show Notes for Purpose in Advertising with Good Loop:
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