Landing a role in biddable media marketing requires you to have background experience in biddable media. Qualifications and certifications in relevant areas such as Google Analytics or Google AdWords are extremely beneficial, and for some companies a requirement and will set you apart from the competition.
Many qualities are needed to be successful in a biddable media career, some examples include: being an excellent communicator, having top tier written and verbal skills in order to write clear concise adverts, and to pitch and present ideas, analytical skills are also hugely important in biddable media marketing to be able to formulate strategies and analyse the performance of ads.
Interviewing for biddable media roles may require you to analyse a company’s current strategies and comment, giving specific examples, of how you would improve it. Being up to date with the latest information in the biddable media market will also be expected.