Strategy roles are a broad spectrum and can include examples such as marketing strategist, business strategist and brand strategist to name a few. A marketing strategist will perform market research and based on the results, will identify opportunities and develop a plan to achieve business goals, predominantly increasing brand awareness in order to attract customers and driving sales/business. 

Strategy Roles

Marketing strategists create effective strategies and social media content in order to generate optimised results for the business. Important metrics that marketing strategists look at include:

  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (LTV)
  • Revenue
  • Return on Ad Spend (ROAS)
  • Return on Investment (ROI)
  • The average length of the sale

Brand strategists are similar to marketing strategists but focus primarily on the business branding and look for opportunities to develop and expand a brand. Brand strategists analyse feedback from sales and general consumer behaviour in order to define a company’s positioning. From this they will create a strategy and instruct the creative team of projects they should work on to develop the brand.

Landing a strategy job will often require a degree in marketing or another relevant field such as business, communications, or psychology. For some roles it is preferred that candidates also have a master’s degree in marketing strategy or business strategy.

Experience using social media and creating strategies to drive business results is a huge benefit to your application. Key skills required for a strategy role include communication, data analysis and interpretation and organisation and planning.

Strategist and Investment salaries start higher on the spectrum, with salaries beginning around £26,000 and reaching salaries of £160,000+ for those with more than 10 years of experience. 


Strategy managers review businesses and create a SWOT analysis.

From this SWOT analysis, they are able to make recommendations based on both internal and external factors, minimise risks and develop plans to achieve business goals both long and short term.

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