Strategy roles are a broad spectrum and can include examples such as marketing strategist, business strategist and brand strategist to name a few. A marketing strategist will perform market research and based on the results, will identify opportunities and develop a plan to achieve business goals, predominantly increasing brand awareness in order to attract customers and driving sales/business.
Brand strategists are similar to marketing strategists but focus primarily on the business branding and look for opportunities to develop and expand a brand. Brand strategists analyse feedback from sales and general consumer behaviour in order to define a company’s positioning. From this they will create a strategy and instruct the creative team of projects they should work on to develop the brand.
Landing a strategy job will often require a degree in marketing or another relevant field such as business, communications, or psychology. For some roles it is preferred that candidates also have a master’s degree in marketing strategy or business strategy.
Experience using social media and creating strategies to drive business results is a huge benefit to your application. Key skills required for a strategy role include communication, data analysis and interpretation and organisation and planning.
Strategist and Investment salaries start higher on the spectrum, with salaries beginning around £26,000 and reaching salaries of £160,000+ for those with more than 10 years of experience.
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