Media Owners & Publishers
Media owners and publishers continue migrating their content to digital platforms following product diversification and consumer demand, which is creating more and more opportunities for digital talent.
In order to keep up to date with the changing digital climate, companies are moving away from a traditional print model. That means opportunities for their digital sales, online advertising, and insights and analytics teams have skyrocketed, and those skilled in digital literacy have become more desirable.
Types of Specialism / Areas of Focus Within the industry
When we discuss media owners, a range might come to mind: large-scale industry leaders such as the BBC or The Times. In terms of publishers, it can range from HarperCollins to Pearson.
The ways that media owners and publisher companies can be seen include National Press, B2C magazines, Regional press, B2B magazines, Broadcasters (TV), Radio, Outdoor advertising and Online.
Most media owners and publishers charge a subscription for their content and also sell advertising. While the drive to online content through social media and subscription-based services, the question is when will all media companies and publishers make this jump?