In this episode of Life in Digital, host Marnie Senior sits down with Lisa Jayne Miles, Director of Strategic Growth at Outernet London, to explore why real-world, immersive experiences are cutting through in today’s fragmented media landscape. Lisa shares her journey into experiential media, as well as what’s driving the growing complexity of how brands reach audiences today.
Together, they unpack why physical, sensory experiences remain so powerful in a screen-dominated world, and how brands can strike the right balance between real world and digital touchpoints. Lisa also discusses the risks for brands that fail to invest in meaningful experiences and why attention is no longer something that can be taken for granted.
Tune in for expert insight into experience-led marketing and why it is becoming increasingly important in today’s media landscape!
🎧 Listen here: https://open.spotify.com/episode/4hPr1e4IyZx5rCezArZMsD?si=xnMzGc2aQt61viqPMsVxRg
