Marketing Jobs

The marketing industry has grown consistently over the last few years, becoming an increasingly data-driven sector. Marketing is a vast umbrella term that encompasses many marketing jobs, from Digital Marketing to Social Media, Product Marketing and more - there are a wide variety of marketing careers available.

As expected, digital marketing roles have substantially increased with the evolution of technology. Jobs in digital marketing include any marketing performed through a digital channel, such as apps, the internet, or email. The rise of this market has generated many new marketing roles.

Agencies are another sector that holds an array of marketing job opportunities; examples include advertising agencies, marketing agencies and PR agencies.

Marketing Roles

Whilst there is a huge range of marketing roles, some popular marketing careers include:

  • Brand Marketing
  • ​Content Marketing: copywriting, graphic design, content creation
  • Digital Marketing: SEO, email marketing and growth marketing 
  • Performance Marketing: PPC, paid search, affiliate marekting
  • Event Marketing
  • Niche Marketing
  • Marketing Analysis
  • Marketing Strategy
  • Product Marketing

Unlike other industries, skill shortages typically do not affect marketing and the job market is highly competitive. Marketing is a career which is largely flexible, with remote marketing jobs seeing an increase of 177% since 2021, according to LinkedIn.

This aside, marketing jobs are still a necessity to every company as the work seeks to grow the business and increase its market share, skills and activities are transferable across multiple industries. This is particularly prominent in the fact that non-profit organisations, such as charities, also strongly rely on marketers. 

While no company can necessarily offer better marketing roles than another, the type of marketing different companies use and lead in will be different, meaning you can choose an area to specialise in.

Landing a Job in Marketing

With the rapid evolution of technology, marketing jobs require you to be tech-savvy and up-to-date with the latest technologies and marketing trends. Depending on the size of the organisation you are working for, your role may include more general responsibilities across multiple areas of marketing, or it could require more specific responsibilities. For example, suppose you are working for a more prominent company, they will likely have a bigger team with different people for each activity; as a result, your job requirements will be more specific to your marketing roles, such as a copywriter, SEO specialist or social media marketer.

Whilst experience will nearly always trump education. For most marketing roles, a bachelor’s degree in a relevant field, such as marketing, business management or psychology, is often required. For some higher-level positions, a master’s degree is also expected.

Due to the broad nature of marketing careers, specific CV requirements depend on the type of marketing you are hoping to progress into. Some critical competencies that hiring managers will look for include:

  • Communication skills
  • Planning ability 
  • Strategic thinking 

Your responsibilities within any marketing role will require you to convey your ideas both written and verbally. Analytics and presentation skills are also great additions to your CV, as well as experience with market research – both qualitative and quantitative.

Given the nature of the role you are applying for, it is crucial that you can market yourself within an interview. If you can sell yourself to a company, then you should have no problems marketing the product or service to the correct target audience for the role you are applying for. In addition, you should be prepared to give relevant examples of your previous work, supporting this with the outcomes you have produced. 

On some occasions, you may be asked to give examples of projects you assisted that did not work and comment on this reflectively. The most important part of interviewing for a marketing role is ensuring you have the correct tone, and can connect with the hiring manager, demonstrating the benefits you can bring to the company. 

Once you have polished your application to the best it can be, go through some practice questions for your interview. Finally, the hardest part is over; progression to the interview stage means you have beaten the competition to make it to the semi-finals.

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