Audio Advantage: Shaping the Next Era of Programmatic Audio with SoundCast’s Violaine Cabrol
🎙️ New Episode: Audio Advantage: Shaping the Next Era of Programmatic Audio with Soundcast’s Violaine Cabrol 🎙️
In this episode of Life in Digital, host Daniel Bolter is joined by Violaine Cabrol, US Managing Director at Soundcast, to explore the evolution of digital audio and the opportunities shaping the next era of programmatic advertising. Violaine shares her career journey into AdTech and audio, as well as how SoundCast is helping publishers and advertisers navigate the unique challenges of the audio ecosystem.
The conversation explores the changing SSP landscape, the shift from buying on pure scale and reach towards quality, curation and intent, and why audio requires a different approach to technology and measurement. Daniel and Violaine also discuss the differences between the US and European markets, the importance of local insight when scaling internationally, and why high-touch client service remains central to Soundcast’s approach.
They also dive into the role of AI in audio advertising, from automating processes and identifying patterns to why human judgement and relationships still matter. Finally, Violaine looks at the growth of digital audio, the challenges around fragmentation and measurement, and what needs to happen for the channel to realise its full potential.
Tune in now for a conversation on the evolution of digital audio, smarter programmatic buying and what comes next for the industry!
