In this podcast Daniel Bolter from Sphere speaks with Violaine Cabrol, US Managing Director at SoundCast.
SoundCast are an independent audio sell-side platform, founded in Paris in 2018, connecting podcasts, streaming radio, in-game audio and other audio formats with advertisers, with offices in London and New York. Daniel and Violaine discuss the shift from scale to quality, curation and intent, US versus European audio markets, AI in audio advertising and the measurement gaps the channel still has to close.
