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Brand Lift and Driving Sales Globally, with Tom Jenen, Chief Revenue Officer at Brand Metrics
In this US edition podcast Daniel Bolter from Sphere speaks with Tom Jenen, Chief Revenue Officer at Brand Metrics.
Brand Metrics measure brand lift for publishers and advertisers. They discuss how brands judge success beyond clicks.
More: Tom Jenen, Brand Metrics (2021 episode) · Ad Technology recruitment · Media Owners recruitment
