In this episode of Life in Digital, host Daniel Bolter is joined by Stacy Bohrer , SVP Global Buyer Development at OpenX , to explore how programmatic is evolving around the needs of modern media buyers. Stacey shares her perspective on OpenX today, the changing expectations of buyers and partners, and the challenges facing the industry as technology continues to move at pace.
The conversation dives into OpenX Build and OpenX IQ, exploring how OpenX is developing new tools to help buyers make smarter decisions and navigate an increasingly complex programmatic landscape. Daniel and Stacey also unpack where AI is delivering genuine value for media buyers, where the industry may be getting ahead of itself, and what buyers are really looking for from their technology partners.
Stacey also shares her approach to leadership and building high-performing teams in a fast-moving industry, before looking ahead to what she hopes will change across OpenX, its customers and the wider programmatic ecosystem over the next year.
Tune in for a conversation on smarter buying, practical AI and the future of programmatic.
