In this episode of Under the Influence, host Amber Hemmings is joined by Sophie Crowther Global Talent Partnerships Director at Billion Dollar Boy & Global Head of Creators at FiveTwoNine for a conversation that traces both a career and an industry growing side by side.
Sophie shares how she got her start in the creator economy when it was still an emerging space, and what it was like building a career in an industry that was evolving in real time. From working in fast-scaling teams to taking her career abroad in APAC.
Now back in the UK, Sophie dives into her role at Billion Dollar Boy, including building the Talent Partnerships function from the ground up, and why bringing brands closer to creators has never been more important. She unpacks what true brand–creator proximity looks like in practice, and how it’s shaping the next phase of the industry.
This episode is a must-listen for anyone building a career in the creator economy offering an honest look at growth, global experience, and what it takes to stay ahead in a constantly evolving industry.
🎧 Listen here: https://spotifycreators-web.app.link/e/Zvp3C1EM81b
