🎙️New episode: Growth Accelerated: Scaling Brands using Creative with Catalyst’s Tobias Green🎙️
In this episode of Under the Influence, host Keesha Blundell is joined by Tobias Green, Founder of Catalyst, to explore his journey from marketer to agency founder and what it takes to build a business in a rapidly evolving industry.
Tobias shares what led him to launch Catalyst and how he approaches the challenge of balancing creative excellence with media performance to help brands maximise sustainable growth. He also explores the relationship between brand building and performance marketing, and why the two are most powerful when they work together.
The conversation dives into what makes a great agency-client partnership, from choosing the right clients to building relationships rooted in trust and transparency. Tobias also discusses how the changing industry has influenced the way he hires, what he looks for beyond technical skills, and the qualities that stand out in future talent.
Having recently been named on the Forbes 30 Under 30 Media and Marketing list for 2026, Tobias reflects on his journey so far, and shares his advice for anyone looking to build a career in marketing or take the leap into entrepreneurship.
🎧 Listen here: https://open.spotify.com/episode/5cjngKQrFjgjTuhKMxsGkS?si=E7ORs0nORA2aM7T-lhkc3Q
