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The Future of In-Game Advertising, with Natalia Vasilyeva, EVP of Marketing at Anzu
In this podcast Ed Steer, CEO of Sphere, speaks with Natalia Vasilyeva, EVP of Marketing at Anzu.
Anzu are an in-game advertising platform that places brand ads inside video games without disrupting play. They raised a $48m Series B led by Emmis, with PayPal Ventures and Bandai Namco’s 021 Fund, after earlier backing from NBCUniversal, HTC, Sony Innovation Fund and WPP. Ed and Natalia discuss where in-game advertising goes next.
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