Insights
The Next Era of Performance Marketing, with Todd Parsons, Chief Product Officer at Criteo
In this podcast Daniel Bolter from Sphere speaks with Todd Parsons, Chief Product Officer & President, Performance Media at Criteo.
Criteo are a Nasdaq-listed commerce media company helping brands and retailers reach shoppers across the open web and retail media. Daniel and Todd discuss the move from channel silos to cross-channel, full-funnel strategy, the role of product teams, and where AI delivers real business impact.
More: Criteo on LinkedIn · Ad Technology recruitment · Consumer recruitment
🎧 Listen here: https://open.spotify.com/episode/2CE3qVtYDQiyo50gIZbro4?si=i4mJI8ydTXu4NDSP9TQO1w
