In this episode of The She Suite, host Sonia Atwal is joined by Lauren Berkemeyer, CMO at YuLife, for a conversation about building a career without following a traditional path. Lauren reflects on her journey across high-growth brands, startups and scale-ups, sharing what has guided her decisions and why embracing a “squiggly career” has opened up unexpected opportunities.
Lauren also discusses making the move from New York to London, building a career in a new market and the lessons she’s learned from working in entrepreneurial environments. The conversation explores the challenges of taking brands international, adapting to fast-growth environments and building marketing strategies that can scale.
Sonia and Lauren also dive into female leadership, navigating moments that challenge your confidence and what effective leadership looks like today. Lauren shares advice for anyone considering a less obvious career path, taking risks and making choices that could shape their next chapter.
Tune in for an honest conversation about career curves, taking risks and finding your own path to leadership!
