Insights
Brand Lift at Scale, with Michael Isaacs-Olaye, VP of Sales & Partnerships at Happydemics
In this podcast Marnie Senior from Sphere speaks with Michael Isaacs-Olaye, VP of Sales & Partnerships at Happydemics.
Happydemics are a Paris-headquartered ad tech scale-up providing third-party brand lift measurement across channels and markets. They raised a €13m Series B to expand in the UK and are backed by investors including Kima Ventures and Axeleo Capital. Marnie and Michael discuss omnichannel measurement, measuring at scale, where AI helps in insights, and lessons from international expansion.
More: Ad Technology recruitment · SaaS recruitment
