In this episode of Under the Influence, host Thomas Hipkins sits down with Mae Reddaway, Managing Director of SEEN Connects, to explore the journey from ambition to authentic leadership in the ever-evolving world of influencer marketing.
Mae shares the pivotal moments that shaped her career, from her early steps in the industry to leading one of the most forward-thinking influencer marketing agencies in the game. We dive into the realities of being at the helm—what a day in her life looks like, the challenges that tested her, and the wins that defined her as a leader.
Balancing her role as a Managing Director and a mother, Mae opens up about navigating these dual responsibilities and how parenthood has influenced her leadership style. We also unpack what “growth” really means—for Mae personally and for SEEN Connects—beyond just numbers, exploring impact, culture, and connection.
