Measurement Rebuilt: Navigating Fragmentation, Scale and AI with Happydemics’ Michael Isaacs-Olaye

🎙️ New Episode: Measurement Rebuilt: Navigating Fragmentation, Scale and AI with Happydemics’ Michael Isaacs-Olaye 🎙️

In this episode of Life in Digital, host Marnie Senior is joined by Michael Isaacs-Olaye, VP of Sales & Partnerships at Happydemics to explore how marketing measurement is evolving in an increasingly fragmented media landscape. Michael shares his career journey and the work Happydemics is doing to help marketers understand campaign effectiveness across channels, audiences and markets.

The conversation explores the challenges of omnichannel measurement, the importance of measuring campaigns at scale, and whether the industry is moving towards a more unified view of performance. Marnie and Michael also discuss where AI is delivering genuine value in measurement and insights, the lessons Happydemics has learned from international expansion, and how marketers can balance global consistency with local audience understanding.

Looking ahead, Michael shares his perspective on the next three to five years of marketing measurement and the key things marketers should be doing now to prepare for what comes next.

Tune in for a conversation on smarter measurement, practical AI and the future of omnichannel marketing.