Seedtag, backed by Advent International, is a global leader in AI-driven contextual advertising. With a rapidly expanding international footprint, Seedtag continues to scale its leadership team to support growth across key European markets.

Assignment Details

In 2025, Seedtag appointed Sphere Exec to secure Managing Directors for their businesses in Germany and France. 

These were critical leadership hires, requiring individuals who could: 

  • Lead and scale regional operations  
  • Drive commercial growth in competitive European markets  
  • Align with Seedtag’s global strategy and culture  

Given the seniority and importance of these roles, Seedtag required a discreet and highly targeted search approach to identify and secure top-tier leadership talent.

Sphere Solution 

Sphere Exec delivered a tailored executive search process, working closely with Seedtag’s founders and leadership team throughout. 

This included: 

  • Conducting detailed market mapping across Germany and France  
  • Identifying and engaging high-calibre candidates from competitor businesses  
  • Managing a structured and discreet interview process  

Sphere’s deep relationships within the market and hands-on approach ensured a smooth and efficient hiring process at a senior level.

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