Case Studies

Wayfair

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Wayfair is a global eCommerce leader in home furnishings, generating billions in annual revenue and continuing to expand through innovation in retail and digital experiences.

Assignment Details

In 2025, Wayfair relocated its marketing, creative, and data teams from Berlin to London as part of a strategic shift in their European operations.

Following a recommendation, Wayfair partnered with Sphere to support hiring for key roles within their London-based team.

These hires were critical to ensuring continuity and performance as the business transitioned operations across markets.

Sphere Solution

Led by Sphere’s Co-Founder, Ed Steer, and supported by Senior Client Partners, Sphere worked closely with Wayfair’s leadership and talent teams across both Berlin and the UK.

This included:

Supporting hiring across key roles, including Head of Merchandising, Consumer Insight & Brand Innovation Lead, and Paid Social Lead

Identifying and securing high-quality talent aligned to Wayfair’s evolving structure

Managing a cross-market hiring process between Germany and the UK

Ensuring a smooth transition of talent during a period of organisational change

Sphere’s approach enabled Wayfair to secure “best in market” talent while maintaining business continuity during the relocation.

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"As Wayfair relocated a large part of our team from Berlin to London, we needed a recruitment partner who had access to the best digital and ecommerce talent - at speed. Sphere did not let us down. They delivered quality candidates at pace, and in every role overdelivered vs KPI."

Mike Pearson Head of Creative & Promotions EU