Canela Media

Assignment Details

Following a funding round and a period of exceptional growth, Canela Media appointed Sphere Exec to hire a Chief Revenue Officer based in New York. 

This was a critical leadership hire, requiring a candidate who could: 

• Bring deep experience across Media and CTV  

• Understand and engage Canela’s core audience  

• Build and scale a high-performing revenue function  

Given the seniority and strategic importance of the role, Canela required a partner with access to top-tier executive talent and the ability to manage a complex, multi-stakeholder hiring process. 

Sphere Solution 

Led by Sphere’s US Managing Director, Dan Bolter, Sphere Exec partnered closely with Canela’s founder and leadership team to deliver a targeted executive search. 

This included: 

• Conducting detailed market mapping and competitor analysis  

• Providing benchmarking insight to shape the role and positioning  

• Delivering a high-quality, curated shortlist of senior candidates  

• Managing a multi-stage interview process involving leadership and investors  

• Supporting offer negotiation and final candidate selection  

Sphere worked through multiple shortlist rounds to ensure Canela secured the best possible candidate for this critical hire.