Supergroup – a new kind of M&A group and ecosystem for ambitious founders – partnered with Sphere to secure world-class talent across its portfolio of performance marketing agencies  

Assignment Details

Sphere has partnered with multiple agencies within the Supergroup and Blue14 ecosystem, supporting talent acquisition across businesses including Pattrns, Aray Social, Vagabond, ConversionWise, and others.  

As the group expanded, Supergroup required a partner who could: 

  • Secure world-class talent across multiple agencies  
  • Support hiring across different regions, including South Africa  
  • Deliver both leadership and team hires  
  • Provide strategic insight beyond recruitment  

Sphere Solution 

Led by Sphere’s Co-Founders, Ed Steer and Niall Phelan, Sphere partnered closely with Supergroup and Blue14 to deliver both hiring and strategic support.  

This included: 

  • Supporting board-level and leadership hires across the group  
  • Delivering hiring across multiple agencies and functions  
  • Providing insight at company offsites and advising founders on hiring trends  
  • Supporting expansion into new regions, including South Africa  
  • Making group-level hires, including HR and Growth Marketing leadership roles  

Sphere’s partnership extended beyond recruitment, supporting the wider growth and development of the Supergroup ecosystem. 

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"Undergroud Ecom and Sphere have forged a strong partnership... Our business grows at pace and we are renowned for delivering outstanding results for our customers. Sphere are connected to the trailblazing ecommerce and digital practitioners who make these outcomes happen. Our partnership has extended to hiring for UE and the other companies at Supergroup. Sphere provide us with great candidates who share our values and the team are easy to deal with. We also featured at one of their events - which is great way to connect with other people and businesses in the DTC community."

Jamie Watkins Founder & CEO

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