During a time where the Ad Tech industry has been disrupted due to cookies being banished in Europe and new legislations strengthening the protection of consumer data.
It has ultimately forced brands and publishers to explore new ways of making use of their data sets without compromising consumer data privacy.
James Prudhomme, CRO at Optable joins Ed on this week’s episode of our Life in Digital Podcast. James goes into detail about the emergence of data clean rooms in the Ad Tech industry and how this platform creates a secure and compliant space for companies who are tackling the loss of third-party cookies.
To find out more about Optable, please visit their website: www.optable.co/
Read more on our blog today on how Data Clean Rooms are transforming Ad Tech