Salary and Benefits Survey snapshot - Planning and Buying

5 mins

In 2019 we released our annual Salary & Benefits Survey, a comprehensive report which ai...

By Amy Halls

Senior Marketing & Talent Manager

In 2019 we released our annual Salary & Benefits Survey, a comprehensive report which aims to provide the reader with a clear guide to salaries on offer in their specialism across the media, marketing, tech and creative sectors.

Additionally, our report provides insight into the benefits digital professionals receive, the challenges they face, the reasons why they leave their jobs and more in the hope of helping both employees and employers to better understand what’s happening in their market.

Here’s a snapshot of the findings for Planning & Buying professionals from the report, and for salaries you can download the full report here...

Salary & bonus

Salary satisfaction was split evenly between those that were ‘Satisfied’ (38%) or ‘Very Satisfied’ (2%) with their pay and those who were Dissatisfied (30%) or ‘Very Dissatisfied’ (2%) with their pay.

Bonuses weren’t particularly common amongst the group when compared to the other specialisms surveyed, with only 43% receiving any additional remuneration.


Health insurance (67%), subsidised memberships (56%) and life insurance (51%) were the most common benefits among Planning & Buying professionals.

Flexible working was the most desired benefits amongst the respondents with 60% keen to have more flexibility in their working weeks.

Interestingly, although received by over half the respondents, subsidised memberships and life insurance were only desired by 16% and 13% respectively.

Reasons to leave their role?

Nearly two-thirds (63%) said they were considering leaving their role within the next 12 months.

Moving jobs for improved pay (26%), better career progression opportunities (21%) and starting a new challenge (19%) were the three most common reasons behind why respondents would leave their role.

Job search

Half of all Planning & Buying professionals found their current role through enlisting the help of a recruiter / headhunter. Personal networks also played a big part, with 21% of professionals using a contact to help them find their job.

Job boards (3%) and direct applications (8%) proved relatively ineffectual methods by comparison.

​Want to see more snapshots from the Salary & Benefits Survey? Click the links to see the results from the other specialisms surveyed:

Salary & Benefits Survey snapshot – Ad Ops & Programmatic

Salary & Benefits Survey snapshot – Customer Success

Salary & Benefits Survey snapshot - Data & Analytics

Salary & Benefits Survey snapshot - Marketing

Salary & Benefits Survey snapshot – Tech & Media Sales
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