Contract- Lead Generation Specialist

• Identify segments within the target market that hold purchasing influence, grouping them by role, interests, and intent signals.

• Develop or oversee the development of branded content designed to encourage these audiences to express interest in the client's technology or software solutions.

• Set up and deliver outreach workflows using the tools currently available to the client, such as Dynamics 365 marketing features, Outlook, and LinkedIn Sales Navigator.

• Monitor and optimise these communication journeys, nurturing prospects to validate decision-maker status, build intent, and provide qualified leads to the client.

• Collaborate with copywriters and designers to produce any required campaign assets.

• Work alongside the client's data and CRM teams to enhance segmentation and targeting.

• Coordinate with the client's wider marketing functions including organic and paid media when additional channel support will improve campaign results.

• Engage with the client's customer success or account-servicing teams as needed to ensure expectations remain aligned.

• Produce weekly reports outlining key performance metrics and campaign progress.

• Attend the client's office periodically to establish strong working relationships and maintain effective processes; the specific schedule will be agreed.

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.