Contract, Social and Influencer Strategist

Social & Influencer Strategist (Freelance / Contract)

Day Rate: £500 per day
Start: ASAP
Duration: Initial contract with potential to extend
Location: Hybrid (London-based agency)

Overview

We're looking for a highly experienced Social & Influencer Strategist to work across a varied portfolio of clients, spanning consumer, lifestyle, FMCG, tech and culture-led brands.

This role sits at the strategic heart of the agency, shaping social-first and influencer-led thinking across always-on, campaign and launch activity. You'll translate cultural insight, platform behaviour and audience understanding into clear, actionable strategies that teams can execute against.

Key Responsibilities

• Lead social and influencer strategy across multiple clients and categories

• Develop social-first and influencer-led strategic frameworks, channel plans and audience approaches

• Shape influencer strategy including creator role definition, platform mix and content direction

• Turn cultural, platform and audience insight into clear creative and content recommendations

• Partner closely with creative, social, influencer and account teams to brief and guide execution

• Support new business and pitch work with strategic thinking and presentation development

• Define success metrics and measurement frameworks, ensuring strategies are insight-led and results-driven

Required Experience

• Proven experience in a Social Strategist, Influencer Strategist or Social & Influencer Strategy role, ideally within an agency environment

• Strong track record delivering strategy across multiple clients and categories

• Deep understanding of social platforms (TikTok, Instagram, YouTube, emerging platforms) and creator ecosystems

• Confident working across both brand and performance-led social and influencer activity

• Excellent storytelling, presentation and stakeholder-management skills

Nice to Have

• Experience working on global or multi-market accounts

• Strong understanding of paid social, amplification and creator-led distribution

• Experience shaping influencer strategy for regulated or high-volume brands

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.