Social Media Manager - Freelance
Rate: £250/day - Outside IR35
Contract: Full-time
Location: London
Hybrid: 3 days per week in the office
Start: ASAP
We're looking for an experienced Social Media Manager to join an independent, culture-led creative agency, working across consumer and lifestyle clients. This is a highly hands-on social role, combining content creation, social strategy, community management and client delivery.
The Role
You'll be responsible for delivering social-first content and engagement strategies across platforms including TikTok, Instagram, YouTube and X. You'll work across the full process - from identifying cultural moments and developing ideas through to creating, shooting, editing, publishing and optimising content.
You'll also manage day-to-day communities and channels, proactively identifying opportunities for brands to join relevant conversations and ensuring content feels culturally relevant and native to each platform.
Key Responsibilities
- Create, shoot and edit social-first content across TikTok, Instagram, YouTube and X.
- Develop content calendars and produce reactive, trend-led content at pace.
- Manage day-to-day community engagement and channel publishing, including proactive and reactive engagement.
- Use social listening, platform trends and audience behaviour to identify content and campaign opportunities.
- Develop social strategies, content pillars and campaign ideas rooted in cultural insight.
- Track social performance and translate data into actionable recommendations and optimisations.
- Present social ideas, content and performance insights confidently to clients.
- Collaborate with Creative, PR and Client Services teams on integrated campaigns.
- Support project scopes, budgets and timings while identifying opportunities to grow client activity.
Experience Required
- 4+ years' social media experience within an agency environment.
- Strong hands-on content creation skills - comfortable scripting, filming and editing short-form social content.
- Excellent understanding of TikTok, Instagram and wider social platform trends, formats and best practices.
- Strong experience across community management, social listening and reactive social.
- Able to develop social strategies while remaining highly executional and hands-on.
- Confident with social analytics, reporting and using insights to optimise content.
- Strong client-facing and stakeholder management skills.
- Experience across consumer, lifestyle, hospitality or culturally relevant brands would be particularly beneficial.
