Data Analyst

Senior Data Analyst- Must be based in Cape Town, South Africa (no sponsorship available)

GA4 and Google Tag Manager (GTM) experience is a non-negotiable.

About the Company

The business places a strong emphasis on people, learning, and long-term growth. Professional development is embedded into day-to-day work, with structured training, exposure to new technologies, and opportunities to broaden skill sets. Collaboration, trust, and accountability underpin how teams operate, creating an environment where individuals are supported to do their best work.

The Role

The Senior Data Analyst will play a key role in delivering analytics and insight across a varied portfolio of digital marketing activity. Working closely with senior stakeholders within the data function, the role focuses on ensuring accurate data collection, meaningful reporting, and actionable insight to support strategic decision-making.

This position suits an analytically minded professional who enjoys solving complex problems, working across multiple projects, and translating data into clear recommendations. The role involves hands-on work with web analytics platforms, tag management systems, privacy-aware tracking solutions, and dashboarding tools.

Key Responsibilities

Web Analytics & Tracking

The primary focus of the role is to ensure robust, accurate, and scalable tracking across websites and digital platforms.

Responsibilities include:

• Reviewing and auditing GA4 implementations to ensure alignment with best practice, updating audit frameworks as platforms evolve
• Configuring, maintaining, and optimising GA4 and GTM setups, including consent mode, custom events, form tracking, enhanced ecommerce, and cross-domain tracking
• Supporting paid media and marketing teams with the validation and troubleshooting of conversion tracking across major advertising platforms
• Collaborating with developers to define data layer requirements and ensure correct technical implementation
• Building and maintaining clear, commercially focused dashboards using Looker Studio

Looking for

Key requirements include:

• At least 2 years' experience in a marketing or digital analytics role
• Hands-on experience working with digital marketing data and performance metrics
• Exposure to areas such as performance marketing, paid media, SEO, display, or digital strategy
• A strong understanding of digital marketing fundamentals and the wider marketing ecosystem
• High numerical and analytical capability, with a proactive approach to problem-solving
• Strong written and verbal communication skills, with the ability to explain technical concepts clearly
• Excellent organisational skills and the ability to manage deadlines effectively
• Advanced proficiency in Microsoft Office tools
• Confidence working with stakeholders and contributing to strategic discussions
• A willingness to learn beyond your core discipline and support the wider business

Applicants must have the legal right to work in South Africa.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.