MarTech Manager

MarTech Manager

Summary

We are seeking a highly skilled and proactive MarTech Manager to own, optimize, and govern a complex marketing technology stack while leading the technical delivery of marketing initiatives.

The ideal candidate is a former software engineering leader who thrives at the intersection of marketing strategy and technical execution. You will serve as the primary technical authority for the entire MarTech ecosystem, driving the planning, development, deployment, and ongoing governance of marketing tools, custom solutions, and supporting infrastructure.

If you have a proven background in leading software development teams, building internal products, and translating complex marketing needs into robust, scalable technical solutions, this role offers the opportunity to make a significant impact.

Reporting to the Head of Marketing Operations, you will bridge technical development and marketing strategy, ensuring that the MarTech stack and custom solutions deliver maximum business value, scalability, and performance.

Responsibilities

MarTech Stack Ownership & Optimization

• Own the full marketing technology stack: maintain, configure, audit, and continuously optimize tools (CMS, ESP, CRM, CDP, analytics, automation platforms, and more) to support marketing execution at scale.
• Identify tooling or infrastructure gaps, evaluate solutions, and lead implementation of new technologies or enhancements.
• Govern internally developed marketing products and tools, ensuring operational readiness, security compliance, infrastructure stability, and alignment with broader IT standards.
• Monitor, report on, and enforce email reputation and deliverability best practices; serve as the primary stakeholder for email sending infrastructure and spam-testing protocols.

Technical Leadership & Project Delivery

• Lead internal development efforts (planning, design, programming, testing, and deployment) for custom marketing solutions, advanced CMS content, email templates, automation workflows, and internal tools.
• Act as the hands-on technical authority and thought partner on complex MarTech projects, offering code-level expertise when needed while guiding cross-functional delivery.
• Support the development and customization of advanced, interactive website content and components using the in-house CMS.
• Design, develop, and maintain reporting and auditing frameworks that extract actionable insights from tooling usage, BI databases, and cross-team data sources (including writing advanced SQL queries and building data pipelines).

Process, Standards & Enablement

• Establish, document, and enforce technical best practices, coding standards, and development methodologies across all marketing-related builds (web, email, automation).
• Create and maintain training materials, process documentation, runbooks, and performance-support resources for the Marketing Operations team.
• Regularly audit website content, email templates, and system configurations for quality, brand consistency, accessibility, SEO performance, and technical stability; provide actionable recommendations.
• Lead continuous improvement initiatives by identifying opportunities to build or enhance internal tools that increase marketing efficiency and capability.

Cross-Functional Collaboration & Incident Management

• Partner closely with Creative, Conversion, SEO, BI, IT, and other teams to translate business and campaign requirements into scalable technical solutions.
• Serve as the escalation point and lead investigator for incidents involving the CMS, email operations, custom tools, or infrastructure disruptions.
• Stay ahead of industry trends in MarTech, email deliverability, web development, and data infrastructure, proactively recommending enhancements.
• Provide ad-hoc technical analysis, troubleshooting, and data support to marketing stakeholders.
• Perform other related duties as needed.

Requirements

• Relevant degree/diploma or 7-10 years' experience in a technical marketing, marketing operations, or software engineering role.
• Proven track record (6+ years) of leading software development teams and delivering production-grade applications or internal tools end-to-end.
• Expert-level proficiency in HTML, CSS, and JavaScript; strong working knowledge of SQL (query writing, optimization, pipeline creation) required.
• Extensive hands-on experience with enterprise CMS platforms, ESPs, CDPs, CRM systems, marketing automation tools, and related MarTech infrastructure.
• Deep understanding of email reputation management, deliverability best practices, spam testing, and IP warming strategies.
• Strong foundation in SEO principles, web performance optimization, accessibility standards, and modern UI/UX best practices.
• Experience governing internal tools in partnership with IT (operational readiness reviews, orchestration tools, security/compliance processes).
• Demonstrated ability to build reporting/auditing frameworks and extract insights from complex, multi-source datasets.
• Exceptional problem-solving skills with the ability to dissect complex technical and business challenges and drive data-driven solutions.
• Excellent organizational, time-management, and communication skills; comfortable influencing stakeholders at all levels.
• Self-motivated, thrives in fast-paced environments, and capable of managing multiple high-impact projects with strong attention to detail.
• Ability to travel when required.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.