Landing a job in CRM will require you to be technically minded with good knowledge of complex databases, however you will also need to be able to simplify this data and communicate in a comprehensive manner. The ability to consume, analyse and manage data will be a large requirement of the role.
No specific qualifications are required from CRM roles, so experience is largely relied on, a history of using CRM systems will be a basic requirement, but also being able to demonstrate stats from past campaigns that you worked on will be expected. In an interview, be prepared to discuss the CRM systems you have used and have experience with.
CRM skills are expected to be high in demand due to a shortage of candidates, this also means that higher salaries can be demanded from those with the required skills. CRM salaries can expect to range from £25,000 up to £90,000 plus.