SEO careers bring a key value to businesses by increasing traffic and click through to the client's or brand’s website therefore increasing branding, sales & ROI.
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO jobs involve many types of tasks to reach optimisation, such as analysing data, creating traffic and ranking reports, key word research and writing optimised content.
What other titles can the role have?
- SEO (Executive, Manager, Director)
- Organic or Natural Search (Executive, Manager, Director)
- SEO Analyst
- Search Engine Marketing (SEM)
As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.
The development of technologies such as artificial intelligence (AI) and voice search, used both on mobile and home assistance devices such as those by Amazon and Google, will have a large impact on the future of SEO. This will be an area/skill that those in SEO will need to ensure they are up to date and well informed on, and will need to anticipate and be prepared for changes.
Usually part of a Search, Content, Account management, Marketing or Content team, SEO jobs are high in demand and are expected to continue growing due to the heavy reliance on search engines.
Getting into an SEO career does not have any specific educational requests but will require good knowledge of the SEO industry. Technology is constantly evolving so it is important you are up to date with the latest developments. An in-depth knowledge of search engines, specifically Google, and other Google tools such as Google analytics, would also be expected.
Being able to demonstrate previous experience of optimising a company’s webpage in a previous role, or giving examples of key words that previous clients ranked well for, would also be desired and gives hiring managers the opportunity to see your work for themselves. You will need to be prepared to give examples of your work experience and previous successes in interviews.
If you have the required skills, it is unlikely SEO jobs will be difficult to find and land. It is a very highly demanded job and given how rapidly technology is evolving, and is expected to be a role that will become a necessity for companies. Salaries in SEO range from around £35,000 to £60,000 plus.
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2023 Digital Salary & Benefits Report
We’re back with our Digital Salary & Benefits Report which takes an in-depth look at the salaries, benefits and job search preferences of talent working across digital media, marketing, tech and creative sectors.