Trailer - Privacy and personalisation with Covatic06 August, 2021
With ‘85% of the world’s population having said no to ID tracking’ from platform changes introduced by the likes of Google and Apple, to ensure end-...
With ‘85% of the world’s population having said no to ID tracking’ from platform changes introduced by the likes of Google and Apple, to ensure end-user data is not being accessed without the consumer’s consent. With this impending data drought, the industry is currently facing their biggest challenge yet.
So, the question is how can a data-reliant industry deliver personalised content for its consumers?
Our latest guest on this week’s episode of the Life in Digital podcast, Nick Pinks, CEO and Founder of Covatic goes into depth on how personalisation can still be formed whilst prioritising consumer privacy.
In this episode, Ed hears from Nick about the work Covatic are doing to tackle the industry shift by combining privacy and personalisation to create the perfect solution; discussing how the industry is making reparations from the impact of Covid; and insight into the future of the Ad Tech industry.
Listen to the full episode via our Life in Digital Podcast page.