Ad Technology 2026 Salary Survey

Salary benchmarks and hiring insights across programmatic, ad ops, data, and commercial roles in ad tech.

This year, we’ve produced five bespoke salary surveys, each tailored to a specific sector: Ad Technology, B2B Technology, Consumer (D2C), Agencies, and Media Owners & Publishers.

Each report is built using our data, combined with wider market insights, to give a clear and accurate view of today’s hiring landscape. Inside, you’ll find detailed salary benchmarks across the UK, Europe, and the US, alongside insights into bonuses, benefits, retention, and what’s driving talent movement.

We’ve also explored key themes shaping each market, including workforce demographics, diversity, seniority, and the challenges businesses are facing when hiring and retaining talent.

Whether you’re hiring, benchmarking salaries, or exploring your next move, these reports are designed to give you a practical, data-driven view of the market, so you can make informed decisions with confidence.