Social Media Strategist

About the Role

We're looking for a Junior Strategist to join a growing influencer marketing team and help develop social-first, creator-led campaigns for leading brands.

Working closely with Strategists and the Strategy Director, you'll contribute to campaigns from pitch through post-campaign, turning social and cultural insights into creative ideas, strategic recommendations, and compelling creator briefs.

This is an ideal opportunity for someone early in their strategy career who is highly engaged with social culture, understands how creators and platforms work, and enjoys combining creative thinking with data and insights.

What You'll Do

Strategic Campaign Development

• Support campaign strategy across audience insights, creator casting, content formats, messaging, and KPIs

• Develop platform-native campaign ideas for TikTok, Instagram, YouTube, and other social platforms

• Translate client objectives into clear, engaging creator-facing briefs

• Collaborate with Client Solutions, Campaign Management, Paid Media, and Business Development teams

Insights & Measurement

• Analyze campaign performance across metrics such as CPV, engagement rate, and platform-specific KPIs

• Use audience, social, and platform data to inform creative and strategic recommendations

• Help turn campaign results into clear insights and actionable recommendations

Social & Cultural Intelligence

• Monitor social trends, cultural conversations, and emerging platform behaviors

• Identify trends and insights that can inspire campaign ideas and brand opportunities

• Contribute research and strategic POVs to pitches, presentations, and new business opportunities

Client Engagement

• Participate in client meetings alongside senior strategists

• Present sections of strategic recommendations and campaign thinking

• Help evolve strategies based on client feedback and campaign performance

What We're Looking For

• 2-4 years of experience in strategy, planning, insights, social, branded content, or a related area

• Experience in an agency, creator/influencer, beauty, fashion, or social-first environment is a plus

• Strong understanding of TikTok, Instagram, YouTube, and creator culture

• Excellent writing skills, particularly the ability to communicate ideas clearly and creatively

• Comfortable working with data and translating numbers into meaningful insights

• Strong strategic and analytical thinking

• Genuine interest in social trends, internet culture, beauty, and fashion

• Strong presentation and communication skills

• Curiosity about AI and emerging technologies and how they can improve strategy and creative development

The Ideal Candidate

You're a hybrid thinker who can move comfortably between creativity and data. You're naturally curious, culturally aware, and constantly paying attention to what is happening across social platforms.

You understand that great creator campaigns need to feel native to the platform and authentic to the creator, while still delivering against a brand's objectives.

Most importantly, you're a strong writer who can take an insight or idea and turn it into a clear, compelling brief that a creator can actually bring to life.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.