Life in Digital

This year, Sphere Digital's CEO and Founder, Ed Steer is hosting a series of interviews with leaders in the digital sector. Join us each month for an in-depth look into new technology and insights into how businesses and teams are growing in 2022. Subscribe to the Life in Digital Podcast.

We're available on all major podcast platforms, find yours here.

Episode Ten: Blockchain Technology, Advancing Industries

Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands!

Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content.

To find out more about Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform, please visit their website:

Click below to watch the trailer: 

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Episode Nine: Scaling your business in Eastern Europe

Our latest guest on this week’s episode of the Life in Digital Podcast, Yaroslav Kholod, Head of Programmatic at Admixer, brings insight into how the ad tech industry in Eastern Europe (CIS) has adapted to standardising their practices.

Yaroslav talks about how important it is to have relations with publishers and advertisers when going global and how the SaaS DSP product is helping companies who are looking for a barrier-free entry into the programmatic world. CTV remains a vulnerable ecosystem with plenty more standardisation to take place.​​

Click below to watch the trailer: 

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Episode Eight: ​Privacy and Personalisation: When Both Work

The digital advertising industry has been disrupted due to the increase in digital privacy regulations & the European GDPR law enforcement making consumers aware of their rights around data usage. This disruptive shift has compelled a $450 billion industry to restructure their methods of advertising to consumers within compliance of these regulations...

The solution? Making privacy and personalision work for the consumer and the advertiser. 

In this week's episode, Ed hears from Nick about the work Covatic are doing to tackle the industry shift by combining privacy and personalisation to create the perfect solution, discussing how the industry is making reparations from the impact of Covid, and insights into the future of the Ad Tech industry.

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Episode Seven: Taking the Profit out of Piracy 

The amount of pirate websites and apps is on the rise and it’s now easier than ever to find and consume content via channels that are engaged in IP crime.

It’s estimated that the top pirate web domains earn around $7 million in ad revenue.

In this week’s episode of the Life in Digital Podcast, Ed chats with Peter Szyszko, CEO and Founder of White Bullet, a software company which sits at the intersection of content protection and brand safety.

Whether you work for a brand, publisher, agency or have any involvement with the world of online advertising, this week’s episode promises to provide you with some interesting insight into the murky world of digital piracy, and what companies need to do to protect their IP and ensure their brand is safe online.

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Episode Six: Is Short-Term Performance Marketing Crushing Creativity?

In this week’s episode of the Life in Digital Podcast, Ed caught up with Matthew Newcomb, CEO of Inskin Media, the global leader in delivering unmissable and unforgettable digital advertising campaigns for brands.

Throughout this episode, Matthew talks to Ed about how Inskin’s platform generates greater attention online for their clients, the role of creativity in effective brand campaigns and driving sales, as well as the future of advertising experience online for consumers.

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Episode Five: Navigating the Publisher Landscape

Effectively measuring brand lift, disruption to and by publishers in recent years, the need to deliver the right content to engaged audiences – the list of topics dominating the industry is a diverse one.

In our latest episode, Ed’s joined by industry heavyweight Tom Jenen who’s currently working as Brand Metrics’ Chief Revenue Officer, but who’s also an experienced advisor and Director for a multitude of technology and media businesses globally.

We’re lucky enough to have Tom breakdown his 20+ years in the industry, as he covers the journey which has taken him to his current role, and the work he and the Brand Metric team are doing.

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Episode Four: Being opportunistic during the uncertainties

As the wants and needs of the consumer change, the role of conversational advertising allows for better engagement, two-way conversations and ultimately puts the user experience front and centre.

On this week’s episode of the Life in Digital Podcast, Ed’s joined by Steffen Svartberg, Founder and CEO of Cavai, a conversational advertising platform which allows for more captive and valuable ad experiences on display, mobile and video.

From developing their conversational platform for consumers to better engage with brands, to playing a key role with governments in order to keep people informed and updated on the pandemic, Ed and Steffen cover how Cavai have capitalised on the opportunities the uncertainties throughout the last year have presented.

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Episode Three: The Importance of the Creative in Ad Campaigns

With new technologies, platforms and opportunities to reach consumers emerging at almost breakneck speeds, has the focus on the importance of delivering engaging creative been forgotten along the way?

On this episode of our Life in Digital Podcast, Ed’s joined by Simon Kvist Gaulshøj, CEO of Adnami, a creative marketing technology vendor that enables the programmatic execution of high impact formats at scale.

Simon talks us through why good creative should always underpin an advertiser’s campaign and why it should still be regarded as the biggest contributor to driving sales through advertising. 

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Episode Two: Creating Exceptional Virtual Onboarding Experiences 

For most businesses, remote onboarding and managing a more remote workforce has become a priority since March 2019.

Businesses that can hire, develop and retain talent as the world evolves will hold a competitive advantage.

Attracting, training and retaining the very best talent, that powers your business, has never been more important.

Daniel "DanTheAgencyMan" de la Cruz, Founder at Polymensa, has researched 41 carefully selected agencies and technology vendors to understand what makes a “best in class” virtual onboarding experience.

Ed caught up with Daniel to share his findings...

Download the full 'best in class' onboarding report here. 

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Episode One: Partnerships… an untapped wave of growth

“I’m a big believer in a more diverse internet, and I think that’s part of what partnerships do. They create more and more relationships rather than everyone stuck having to work with Facebook and Google."

This week we’re joined by Owen Hancock, Marketing Director, EMEA at Impact – a partnership automation platform that enables better, more effective partnerships across the marketing lifecycle at scale.

In this episode of the Life in Digital Podcast, we look at how Owen, and the team at Impact, are helping businesses identify partnership opportunities and leverage their value as the world around us continues to change and evolve.

Owen and Ed touch on the change in trends over the last 12 months, brought on in part due to COVID-19, but also a change in the ways in which brands want to reach their target audiences.

Finally, Owen shares some great insights into how, as a global business, Impact brilliantly dealt with the challenges of 2020, the effects that change and uncertainty had on its team, and how they are kicking on this year and continuing to go from strength to strength

Check out Impact and the work they’re doing with brands to deliver true value from their partnership opportunities:

Listen to the full episode: 

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