“This is how brands can look at their own success, they don’t care so much about clicks, they care if they are occupying the space in your brain that leads you towards them when you need them”...
This week on Life in Digital Podcast: The US Edition we hear from Tom Jenen, Chief Revenue Officer at Brand Metrics, for his second appearance on the podcast. Tom and Dan discuss brand lift, long-term growth and driving sales across the US and globally.
Read more on our blog about Brand Lift
To find out more about Brand Metrics, please visit their website: www.brandmetrics.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.