Exploring creativity, attention and AI in advertising with Vyde’s Sam Peters

By Ed Steer

CEO and Founder at Sphere Digital Recruitment

In the latest episode of Life in Digital, we’re joined by Vyde CEO and Co-Founder Sam Peters, to talk about the role of creativity in advertising, the power of conversational formats and how innovative technologies like Vyde can harness the power of AI to engage audiences – and drive attention.

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

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